PALACE CINEMAS INTERNAL BRAND SELL & MARKETING PLAN CASE STUDY

For the capstone projects of a pair of Brand Experience and Content & Social Media Marketing courses I completed through RMIT online, I selected Palace Cinemas for an internal brand sell and marketing plan case study. Palace is and has been my local cinema for over two decades now, and I have a great love of cinema, so I was keen to have a go at feigning a brand and marketing rework.