THEBEARFORCEONE

I was approached by a friend at the end of 2017 to create a logo and social media assets for his personal brand.
The client required social media assets for Twitch.tv, Twitter, YouTube, and Facebook to begin converting their hobby into part time work.
The logo needed to match his handle, as well as link to the types of media and videogames he would be engaging in through his Twitch.tv channel; adventure, multiplayer action games, and first person shooter games.
The primary demographic the work needed to garner attention from was similar to the the types of games the client would be streaming: Typically males between the ages of 15 and 35.
As the bear motif was essentially decided by the client’s online handle, the colours would need to interlink with it as well. An outrageous pure red to portray the action and violence involved in the genre of games involved, and a confident deep purple-blue seemed ideal matches for the logo and the client.
The primary logo type was to be equally as striking as the red it would be etched in, and as such Another Danger proved a great match, with Roboto light to be used for secondary text and information text.
TheBearForceOne now has close to 3300 followers and 100 subscribers on Twitch.tv, with over 32500 channel views after 12 months of streaming.