Alex Nutman

Towards the end of July I was involved in the re-brand of one of Australia’s largest Twitch.tv channels and communities.
‘Chinglishtv’, as he was previously known, has been in the influencer space for near seven years, and after an attempted re-brand in 2017 was cautious about notifying not only his viewers but also endemic brands and potential sponsors of his new name.
I approached him with a plan for a bite-sized motion graphics advertisement that could be posted and shared on social media, as well as having use as an ongoing explanation as to why he was making the change.